my online portfolio

3D Models

Bathroom Visual

Virgin Media Van Vinyls

Create high resolution 3D images of new Virgin Media cable to be added to their vans to promote the new technologyFinal Van Vinyls 

Ferrero Visual

3D Printed GSK Award

We designed, created, finalised and 3D printed a selection of awards for the GSK awards. Once approved, they were 3D printed to be given to those the winners of each category. The final finished product is shown below.

Birtley XHD Lintel

Birtley Mitre Lintel

Scamp provided by client:   Final 3D Render:


Tilda Rice

Britvic Products Range

Huggies Display Stand

Britvic Products


Ferrero Rocher

Foxes Rocky Bars

Tango Burst

Ferrero Rocher

Robinsons Squash’d


Gold Olive Oil

Gatorade 4-Pack

Brief: Create a new 3D visual of the 4x500ml Gatorade Sport bottle. Actions: When I started this visual I was in a great mood. I was very optimistic about trying to create a really good, accurate model, and finalize it with lighting and reflections that really compliment the design. I began by taking the cutter…
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Boots ‘Food For Later’ Product Photography

  These images can be seen used on the Boots website here Brief: Produce product shots of the Boots ‘Food For Later’ range using samples provided. Actions: This project was very different to other visuals I had previously produced. When I first received the sample products in a box from boots, they didn’t look quite…
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Woolworths Peanut Butter

Brief: Create a 3D image of two peanut butter jars for Woolworths Australia. Actions: To start this model, I created the basic outline of the jar in Photoshop and used this to generate the shape of the 3D jar. I then adjusted the shape of the bottom section of the jar, which was the most…
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Hickory Hollow Smoked Sauce

Brief: Create a 3D image of hickory hollow smoked sauce packaging for Woolworths Australia. Actions: When I began this project, I was only given one sample image which was not a very high res or well positioned photograph. This meant I had my work cut out to complete the visual of the product, making it…
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Baileys Bottle

Brief: Create a 3D Animation to help demonstrate the camera mapping features of the 3D Bailey’s bottle scene I had created. Actions: I began this project by taking some photographs of my spirit cabinet in my home. I learnt to use new skills, collecting all the lighting information of the environment, by photographing a HDRI…
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Fridge Raiders

Brief: Create a Photoshop visual of a Fridge Raiders packet, as a test, quicker than the time it took to create a similar style 3D model. Actions: This project was done as a test to see how well I could create a Photoshop visual that is comparable to the 3D model I had previously created.…
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Boots Baby Range

Brief: Create range visuals for Boots new baby range. Actions: This project was very interesting. This is because not only was it a very high profile project within the company I work for, but also because I was solely responsible for the whole project. A representative from Boots, the client, came to our studio to…
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Fruity Loops

Fruity Loops

Fruity Loops Animation from Martin Holroyd on Vimeo. Brief: Create a 3D Animation of Fruity Loops falling into a bowl, to advance my animation skills Actions: Having already modelled a bag of Fruit Loops for Woolworths Australia, I already had somewhere to start. I began by taking the 4 different colours of fruit loop, and…
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Baileys Bottle

Below is an example 360 degree rotatable image of this bottle. Please feel free to rotate this yourself by clicking and dragging your mouse across the image. Brief: Create a 3D baileys bottle render, to be part of my portfolio Actions: I began by soaking the bottle in washing up liquid, to remove the label…
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Lego Storm Trooper

Brief: Create a Lego Storm Trooper 3D visual for fun, and to develop my 3D skills Actions: To create this visual I began by modelling the Storm Trooper helmet, using a few reference files from the Internet. I then created the texture for the helmet and finished it off by adding a reflective material in…
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Gatorade Range

Brief: Create packshots of the new Gatorade “Series Pro” range of sports nutrition products using the artwork and samples supplied. Actions: I began by scanning in all of the sample products we had been sent. This allowed me to create paths around the bottles, and use the samples as reference images. I then used digital…
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Tesco Deodorant

Brief: Create beauty shots for Tesco, of both ladies and men’s deodorants. Actions: I began by scanning in the sample images we were sent by Tesco. I then created an outline of the shape using a spline path, which was then converted to a 3D model in the 3D application. I then modelled the caps…
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3D Kerrymaid Butter Visual

  Brief: Create a stylized ‘beauty shot’ for Kerry foods, using a Kerrymaid Butter packshot.   Actions: After creating a basic packshot of this model we were requested a week later to create a stylized ‘beauty shot’ of the same model. We were given a lot of choice in how to portray the model in…
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